Marketing Essentials: Every Immigration Attorney Is Also an (Ethical) Salesperson (Ethics) [Fundamentals]

4.33 (3 votes)

Marketing in the 21st century involves targeted messaging to niche audiences. Thus, in the current era of technology and social media, having a website and an online presence are essential to having a successful law practice. Panelists on this fundamentals session will discuss ethical marketing practices for articulating your true value proposition, how to sell (and soft-sell) your firm’s services, and what you can and cannot do.

  • Tips for Marketing Your Firm to the Right Client
  • Social Media and Online Marketing
  • Reviews and Third-Party Advertisers
  • Ethics Rules About Advertising and Website Content
  • Avoiding an Inadvertent Attorney-Client Relationship

Sandra A. Grossman (DL)

Bethesda, MD

Douglas R. Penn

2020 AILA Annual Conference Fundamentals/Special Sessions Chair, Stamford, CT

Matthew J. Maiona

Boston, MA

Carl M. Shusterman

Los Angeles, CA


Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.
AILA Virtual Meeting Code of Conduct

AILA is committed to providing a professional and productive learning environment for all participants and staff. As a result, all participants are expected to follow all stated meeting and event instructions and guidelines in order to maintain an atmosphere of professionalism, mutual respect, and collegiality. AILA members in particular are expected to adhere to the principles set forth in AILA’s civility code. The guidelines herein apply to all AILA virtual, webcast and online programming including but not limited to AILA conferences, seminars, online courses and roundtables.

All participants must comply with the following guidelines to participate in the virtual meeting and events:

Participants who do not comply or are in violation of any of AILA’s virtual meeting guidelines may be denied further access and participation at the discretion of event organizers. AILA is not responsible for reimbursement or refund if you are denied access or participation due to violation of AILA’s Virtual Meeting Code of Conduct.

Participants can contact with any questions or concerns related to AILA’s Virtual Meeting Code of Conduct.