Marketing Essentials: Every Immigration Attorney Is Also an (Ethical) Salesperson (Ethics) [Fundamentals]

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Marketing in the 21st century involves targeted messaging to niche audiences. Thus, in the current era of technology and social media, having a website and an online presence are essential to having a successful law practice. Panelists on this fundamentals session will discuss ethical marketing practices for articulating your true value proposition, how to sell (and soft-sell) your firm’s services, and what you can and cannot do.

  • Tips for Marketing Your Firm to the Right Client
  • Social Media and Online Marketing
  • Reviews and Third-Party Advertisers
  • Ethics Rules About Advertising and Website Content
  • Avoiding an Inadvertent Attorney-Client Relationship

Sandra A. Grossman (DL)

Bethesda, MD

Douglas R. Penn

2020 AILA Annual Conference Fundamentals/Special Sessions Chair, Stamford, CT

Matthew J. Maiona

Boston, MA

Carl M. Shusterman

Los Angeles, CA

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